simple social media intro

If using social media is creating one-to-many conversations with customers and potential customers - and their friends - online, how do you hold those conversations? By using social media websites and technologies.

Social media all provide the ability to communicate in text, pictures and/or video via the Internet. Social media can reach people on their computers or their web enabled mobile phones. Social media allow instant online publishing of content without requiring design or programming knowledge. Social media can be used alone or combined.

The majority of social media are free to use.

From a marketing perspective, the most important characteristic of social media is that it allows you to push information to interested people, who can then easily comment upon that information, act upon the information and share the information with their friends.

For small businesses, the options of social media and which to use can be overwhelming. Just remember to keep it simple.

The social media you choose to use should be based on:

the type of business you own

the types of conversations you want to hold

the marketing objectives you want to achieve

Look for tomorrow's post: social media most useful to small businesses.