simple example

Betty's Bubbles is a small company that creates limited batch, custom created soaps based on seasonal ingredients. Betty wants to sell more bars of soap. She creates a Facebook fan page where she gathers fans whom she continually shows and tells about her new seasonal soaps. She also uses her Facebook fan page as a way to tell people about her upcoming art fair show dates and gather fan feedback on her products. Betty also keeps a blog (like this one) where she can tell her fans about how she gardens the ingredients she uses, her 100-year old soap making process, and other interesting posts that reinforce the fact that she is an expert soap maker. Betty also creates an account on Etsy where her fans and blog readers can instantly buy her soaps online after reading about them. She also posts a request on her blog and Facebook fan page for her customers to review her soaps on Yelp, so more people can find out about her and her boutique.